Anietra Guzmán-Santana


Anietra is the Founder of Idea Patch, an agency and consultancy specializing in brand representation/management, licensing and marketing. She is an innovative sales & marketing executive with nearly two decades of experience developing and managing high profile consumer products programs for brands such as Yu-gi-oh!, The World of Eric Carle, OLIVIA and Kellogg’s. Anietra also serves as President of the Board of Trustees of the Yonkers Public Library. 


The public library has been a friend to Anietra her entire life, with happy memories dating back to her youth, of visits to borrow her next big adventure. Access to free books, like Amelia Bedelia and A Wrinkle in Time, fostered her love of reading, broadened her world view and defined the importance of the public library system to the communities they serve. Anietra and her husband are proud to raise their library-loving twin daughters in Yonkers.

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1 Larkin Center, Yonkers, NY 10701